ATD SELL Conference

ATD’s SELL Conference is a 1.5 day-event that will focus on learning and leadership approaches to equip internal practitioners in building a fully integrated sales enablement practice.

The topics and content will span several areas of expertise and competencies within the ATD Sales Enablement Competency Model.

Areas of Expertise:

• Sales Management and Leadership

Competencies:

• Sales Coaching
• Sales Tool and Process Improvement
• Sales Talent Development

ATD created this event in response to demand from within our growing community of sales enablement professionals who want to engage with other like-minded, internal practitioners and subject matter experts on practical ways to build a high-impact sales enablement function.

Who Should Attend?

ATD’s SELL Conference is an essential event for leaders and practitioners within formalized sales enablement groups, as well as core contributors who may sit in another area within the organization but whose role is to support the salesforce. It's ideal for:

• Sales and Sales Enablement Leaders
• Sales Trainers and Coaches
• Sales Enablement or Sales Operations Managers
• Learning Leaders

Learning Objectives:

• Evaluate the impact of your current sales enablement approaches and solutions using a variety of methods.
• Create stronger alignment between sales leadership and sales enablement to accelerate shared revenue and talent development goals.
• Design next-level sales learning and coaching programs that truly change behavior and improve sales performance.
• Analyze the strength of existing sales enablement people, product, and process mix to determine ways to calibrate and maximize defined successes.